Customer Perspective: the Municipality of Loreto, Italy
The Municipality of Loreto, in the province of Ancona, is one of the oldest pilgrimage sites in the Catholic world and still today it is one of the most important religious tourism destinations.
This peculiarity means that the Municipality, which normally has about 13,000 inhabitants, finds itself in several months of the year managing the presence of millions of people in its territory, coming from all parts of the world.
It is a demanding challenge for both the Municipal Administration and the Civil Protection organizations, which have decided to test nowtice as a communication and alert platform, with the aim of adequately addressing the alternation of resident population and tourist flows. The Mayor, Moreno Pieroni, the Councillor for Technological Innovation, Daniela Romanini and the Technical Coordinator of Civil Protection, Andrea Catalani, told us about their experience.
MORENO PIERONI - The Mayor of Loreto
DANIELA ROMANINI - Councillor for Technological Innovation
ANDREA CATALANI - Technical Coordinator of Civil Protection
The importance of digital platforms in touristic municipalities
In territories characterized by massive tourist flows, such as pilgrimage destinations – but this is also the case in ski areas and seaside resorts – the communication software must correspond appropriately to the organization of the chain of command for both emergency situations and for ordinary activities of an informative nature.
With the experimentation started in Loreto, nowtice expresses all its flexibility of use, thanks to the interface that can send to citizens and tourists, in just a few clicks, bulletins and information even through predefined templates.
The number of channels supported by nowtice multiplies the number of people that can be reached and is crucial for contacting hundreds of miles of recipients, including citizens and tourist guests, in a convenient and effective way.
Coordination between Associations, Bodies and Structures
The Civil Protection of the Municipality of Loreto is characterized by a great operational autonomy, thanks to the relationship of synergy and trust between technicians and local administration. This allows them to act quickly and thus make the most of the reactivity qualities of a digital alert platform.
In Loreto, nowtice can also express its enormous potential in communication between organizations and structures that collaborate in the management of crisis events. Again, numbers can grow rapidly and the logic of escalation and customization of the communication flows of the platform become crucial.
Here there is also an active collaboration between the Municipality and the Italian Air Force, with the local training facility (Centro di Formazione Aviation English). Thanks to this synergy, in case of need, the Municipality and the Civil Protection system may eventually have, after consulting the institutional leaders, the support of structures and personnel of the Air Force, which is itself part of the C.O.C.